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Enterprise Cultural Heritage(ECH) is the combination of history and products that belong to an enterprise and are recognised by the organization as a potential resource of uniqueness, innovation, and differentiation of products and services. Enterprise Cultural Heritage shares a number of similarities with the Creative Industries, as most of the sectors addressed are the same, issues such as product differentiation and intellectual property rights management are also shared, however it has developed in new directions taking inspiration from the concept of the "extended product". Innovative practices in Lifelong Learning have been developed to support entrepreneurs, managers, and professionals in Small and Medium Enterprises to gain competitive advantage through the exploitation of their Enterprise Cultural Heritage when designing and developing products and services. Research studies, looking at the needs of Small and Medium Enterprises demonstrate the existence of the characteristics of Enterprise Cultural Heritage in businesses (mainly related to the craft sector), describe how Enterprise Cultural Heritage is perceived in business organization in terms of practices, information, knowledge, and address the skills and competences needed to manage Enterprise Cultural Heritage. == The four aspects of Enterprise Cultural Heritage management == The previously mentioned research studies found that Enterprise Cultural Heritage management is based upon the combination of Skills that consist of the combination of four main skill areas: * Brand management * Change management * Heritage management * Intellectual property management For each skill area a number of competences have been identified which can help leverage the Enterprise Cultural Heritage potential of the organisation into competitive advantage. The competence mix needed is determined case by case using structured analysis and planning methodologies to help a business to gain awareness of the core elements of Enterprise Cultural Heritage and identify the heritage values attached to the business. These can then be exploited through Branding and Marketing by applying routines of continuous change in the organization and in production. The elements recognised as important elements of an enterprise’s cultural heritage can be selected, preserved and protected through a suitable Intellectual Property management policy. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Enterprise Cultural Heritage」の詳細全文を読む スポンサード リンク
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